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Alec Reviews Music: Taylor Swift attempts to redefine her image with ‘Reputation’

The old Taylor isn’t dead, despite what we heard on “Look What You Made Me Do.”

Album cover for Taylor Swift’s Reputation
Photo Courtesy: iTunes
The fact of the matter is that she is changing, like she always is. Infusing new styles and influences into her music has always been what she has done for the last few releases, and she does the same on her sixth-studio album “Reputation.” In fact, this is a record that is better served as a whole rather than in pieces and parts, as Swift attempts to tell everyone just how much she has changed throughout the years.

Despite only being 27-years-old, it feels like a lifetime ago when Swift got her start in country music. In 2006, she released her self-titled debut album, and it did well both commercially and critically. Following her first studio album, each subsequent release saw a massive reception. In time, she would earn 10 Grammys, numerous Country Music Awards and much more. She eventually started to shift away from country and more into pop on her fourth studio album “Red” in 2012. From there, we started to see a change in both her songwriting, styles and production styles which ultimately led to the release of “1989” in 2014, where it would end up as the bestselling record of that year. Now just three years later, Swift has built up a reputation as always writing breakup records, and her sixth-studio album “Reputation” aims to address that.

“Reputation” is a 15-track record that clocks in at around 56 minutes in length. Right out the gates, we hear more elements taken from other artist and blended together. This is a process that has always worked well for Swift, and on this record, it makes some solid contemporary pop tracks. This is a record that is still about boys when it comes down to it, and there are moments when we hear Swift proclaim how strong and independent. And almost immediately afterwards, we hear how much she depends on some guys, whether based on looks alone or their personality. “Reputation” at times has some confused and cliché songwriting, and when Swift values that over her singing on this record, that is a massive drawback

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