In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Columbia Pictures claims the top spot in spending with “Spider-Man: Homecoming.”
Ads placed for the superhero film had an estimated media value of $5.71 million through Sunday for 1,374 national ad airings across 40 networks. (Spend figures are based on estimates generated from June 26-July 2. Estimates may be updated after the chart is posted as new information becomes available.) Columbia appears to be targeting a wide audience, prioritizing budget across CBS, TNT and Nick, and airing the ads frequently during shows including Snapped, Botched and SportsCenter.
Just behind “Spider-Man: Homecoming” in second place: Twentieth Century Fox’s “War for the Planet of the Apes,” which saw 1,660 national ad airings across 47 networks, with an estimated media value of $5.48 million.
TV ad placements for Universal Pictures’ “Despicable Me 3” (EMV: $5.17 million), STX Entertainment’s “Valerian and the City of a Thousand Planets” ($4.52 million) and Warner Bros.’ “The House” ($4.05 million) round out the chart.